Published February 28th 2019

5 reasons why manual reporting sucks

New year, new you.

2019 is the year to leave inefficient, tedious tasks and unfulfilling work behind.

In our quest to make your life easier and help you dedicate time to important work you actually enjoy, we’ve listed five reasons why it’s time to move beyond manual reporting and embrace a new, easy way to report, designed to save you time.

1. Time-consuming

As budgets shrink year-on-year and leadership teams demand to see ever-improved ROI, efficiency should be every marketer’s top priority today.

Needless to say, reporting is an important part of our jobs – it allows us to constantly learn from and optimize our work.

However, it can be the least rewarding and most time-consuming part of our day. Think about all those hours you could be spending doing more fulfilling, valuable work, likely to get you that desired promotion, bonus, or recognition from the C-suite.

2. Repetitive

Manual reporting has become a routine for many of us – we’re often caught up in an endless loop where we run reports just because of habit, without fully understanding if they’re making an impact across the organization.

More often than not, we end up prioritizing things we’ve fallen into a routine of doing. But in the interests of efficiency, it’s imperative to ensure repetitive tasks like reporting take up as little time as possible.

According to Hubspot, the average marketer spends almost a third of their time completing repetitive tasks.

3. Unrewarding

We’ve all been there – we put time and thought into curating regular reports with no real feel of how many people read it or benefit from it. Is it common to receive feedback or follow up questions on your reporting work? It probably doesn’t happen as much as it should.

Let’s be honest. With manual reporting there’s little visibility on who views your work or how often. And without that vital information, it’s difficult to understand what’s working, what needs changing and how you can optimize your reports.


4. Siloed

The inability to measure and track activity across channels and campaigns continues to be one of the main challenges for B2B marketers today.

Often focused on individual channels, manual reporting makes it very difficult, if not impossible, to show the big picture of your marketing performance and deliver actionable insights.

What’s more, breaking down silos is the only way to bring different data sources together into a single source of truth – one that will actually help you understand and deliver value to your customers.

And this doesn’t have to remain in marketing – with an integrated approach to reporting, information from across the organization can be brought together to generate a full customer view.


5. Not real-time

In a digital age where marketers have thousands of intelligent tools at their disposal, manual reporting via Excel spreadsheets is still heavily relied upon.

To be more precise, 52% of marketers claim they currently report their marketing results manually via Excel.

This is a colossal waste.

As we’ve already touched upon, manual reporting is an unfulfilling, time-consuming process that, when done traditionally, leaves findings hidden away in Excel documents that no one reads. Most importantly, it lacks an essential element of the 2018 marketer’s toolkit: the real-time aspect.

The benefits of real-time data are countless: it gives you the most updated information in the right context, allowing you to make better business decisions.

Imagine being able to simply click a button to run a real-time report next time your manager asks you for up-to-date performance stats.

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Crimson Hexagon has merged with Brandwatch. You’re in the right place!

From May 8th, all Crimson Hexagon products are now on the Brandwatch website. You’ll find them under ‘Products’ in the navigation. If you’re an existing customer and you want to know more, your account manager will be happy to help.